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Prudential Mortgage Campaign

Prudential Mortgage Capital mix of work

Developed rock-solid branding across multiple communications channels for Prudential Mortgage Capital Company. Conducted interview audit with key company executives to determine needs, strategies, and program scope. Developed all-new sales support program consisting of brochures, sales sheets, direct mail, electronic media, trade show environment design, and advertising.

Philadelphia Insurance Companies, Inc.

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Philadelphia Insurance

StimulusBrand launched a new nationwide ad campaign for Philadelphia Insurance Companies supported with multiple print ads, online and web media. Campaign ads promoting a new corporate brand positioning and highlight various business units such as Management & Professional Liability, Social Services, Environmental, Excess & Surplus and more. The campaign appears in publications such as: Insurance Journal, Best Review, Risk & Insurance, National Underwriter and more.

Capital Agricultural Property Services, Inc. (CAPS)

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Capital Agricultural Property Services

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StimulusBrand launched an all-new brand identity, collateral and website for Capital Agricultural Property Services (CAPS), a division of Prudential. Work for CAPS, an agricultural & farmland services real estate division of Prudential, included logo & identity, an all-new website design, collateral & interactive, and user training manuals. The new identity and website can be found at

Du Pont

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Developed and launched campaign for DuPont at international trade show. DuPont developed the world’s first digital ink jet printing system and wanted to launch at the Heimtextil Trade Show in Germany. Developed trade-show collateral, signage, videos and a direct mail program and backed it with print advertising. Program was extremely successful in driving show traffic, generating on-site sales for DuPont and creating awareness.

iXP Corporation

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iXP Corporation Oklahoma City Ad

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Overhauled the branding for this national leader in public safety, campus safety and 9-1-1 communications systems. Created a new identity, marketing materials, sell sheets, case studies, white papers, media plan and a deep, media rich, award-winning website. Secured NY Yankee Hall-of-Famer, Yogi Berra as a celebrity spokesperson and targeted airports, Times Square billboards, the 2010 Tony Awards and tradeshows with an engaging “Safe at Home” advertising campaign.

Kennedy Health System

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Kennedy Health System - TV Spot

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Revived public confidence in Hospital system. Developed multi-media advertising campaign under the slogan, “You’ve changed. We’ve changed” highlighting new doctors, new technologies, new care facilities, and improved outcomes. After 2 years, then transitioned communications under positioning-Positively Kennedy featuring Lifetime TV media, print and Outdoor promoting key physicians, facilities, and programs. Moved to TV patient testimonials fall 2005. Rounded out program with complete collateral system re-design.

St. Francis Medical Center

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Rejuvenated long-standing hospital brand presence encouraging public to “Be Well.” Conducted full audit of leadership teams in partnership with Management for input and planning. Developed new logo and positioning theme for hospital in all of its communications. Developed and launched NEW advertising campaign supported with Print ads, Outdoor Boards, Direct Mail, Newsletters and Inside & Outside Signage. Agency managed all media and production.

Catholic Relief Services

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Increased awareness and global contributions for CRS. Hired by CRS to reinvigorate the brand and increase national support for global activities. Developed a multi-media approach combining television, radio, print, interactive and direct mail. Brand awareness and requests for additional information increased. Despite publicized problems in the Catholic Church, donations to CRS increased.

The Bank Of Princeton

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Created initial brand positioning and bank identity. Launched opening of first branch supported with branch interior design, advertising, direct mail, collateral, grand opening event. Supported throughout year with brand building and product promotions. Ended first year with more than $60 million in deposits. Successfully opened 2 more branches with more than $20 million in deposits in first month. Bank reached $100 million in deposits in 1.5 years. Fall ’08 promotion performed above projections.

NJ Tourism

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Created the perfect connection between vacationing tourists and the state of NJ. Creative team member which developed advertising theme of “New Jersey & You. Perfect Together” and the work that supported that breakthrough campaign. Program involved print, broadcast and collateral supported by various celebrities including Governor Tom Kean. Also developed advertising under this theme in support of NJ Commerce & Economic Development efforts. Campaign slogan continued for nearly 20 years.

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