Krys Global

Undertook a complete re-naming and re-branding initiative for this global expert in corporate recovery, insolvency, forensic accounting and business advisory services. Interviewed dozens of senior managers at its Cayman Island headquarters to develop new company name, logo, positioning tagline, website, and consistent international brand identity and positioning. View website at
www.krys-global.com

Reid Sound

Guided this local events production and sound system company in building on its recent successes and creating a strong marketing presence. In addition to a new animated logo, we created a tagline, stationery, folders, sell sheets, case studies, animated banner ads and a new website featuring sound samples and direct autofeeds to Twitter and Facebook. Experience website at www.reidsound.com

The Cayemitte Group

Launched a new graphic identity and business materials, as well as four new websites inside a main portal for the premiere insurance services and surety bond provider. The websites are emotionally strong and rich in links, training materials and videos. We are now doing similar work for the Group's non-profit business, which provides advice, counsel and guidance to minority business owners. See website at www.cayemittegroup.com

Brown & Brown Benefit Advisors

Merged two brands into one when a top national insurance provider joined with the largest public sector employee health benefits consultancy in New Jersey. In partnership with Princeton Internet Group (PING), we worked closely with management and sales teams of both companies to identify strengths and weaknesses and develop one strong identity now featured on new marketing materials, website and throughout an extensive print advertising campaign. See website at www.advisorsbb.com

iXP Corporation

Overhauled the branding for this national leader in public safety, campus safety and 9-1-1 communications systems. Created a new identity, marketing materials, sell sheets, case studies, white papers, media plan and a deep, media rich, award-winning website. Secured NY Yankee Hall-of-Famer, Yogi Berra as a celebrity spokesperson and targeted airports, Times Square billboards, the 2010 Tony Awards and tradeshows with an engaging "Safe at Home" advertising campaign. Experience website at www.ixpcorp.com

Connolly Architecture, LLC

Developed new marketing collateral materials and a showcase website featuring this architect's impressive gallery of commercial and residential work, as well as its focus on sustainable design and renewable energy. View website at www.connollyarchitecturellc.com

Red Eye Incorporated

Developed this start-up company's initial marketing materials and website. Highlighted its wide array of IT services with a series of sell sheets and new sales brochure. View website at www.redeye-inc.com

RB Homes Inc.

Worked with this high-end Princeton builder to strengthen its brand and showcase its quality and craftsmanship. We created a logo, business stationery and rich website highlighting property photos, design details, project blueprints, and completed properties for sale. View website at www.rbhomesonline.com

D'Allesio - Inspired Architectural Designs

Created a professional identity for this high-end Pennsylvania builder known for its scrupulous attention to architectural details and inspiring design. Created brand mark and stationery providing brand identity to web designer to build out extraordinary website experience. See identity in website at www.builtbydalessio.com

MMS Education

Renewed all branding for this national leader in media marketing services to the educational marketplace. Led with an all new identity and brand positioning, a deep, media rich, website, graphics styleguide, marketing materials, sell sheets, case studies, white papers, powerpoint and email templates. See website at www.mmseducation.com

Academic Administrators Institute at NJSBDC

Created a fresh and lively identity for this expert group which helps preschool and child care centers expand operations, manage growth and finances, market and develop programs and provide training. Work consisted of a program logo, ads, fliers, trade floor banners, email templates. Brand tagline invited business owners to get the: Know-how. To Succeed.

Prudential

Developed rock-solid branding across multiple communications channels for Prudential Mortgage Capital Company. Conducted interview audit with key company executives to determine needs, strategies, and program scope. Developed all-new sales support program consisting of brochures, sales sheets, direct mail, electronic media, trade show environment design, and advertising.

Du Pont

Developed and launched campaign for DuPont at international trade show. DuPont developed the world's first digital ink jet printing system and wanted to launch at the Heimtextil Trade Show in Germany. Developed trade-show collateral, signage, videos and a direct mail program and backed it with print advertising. Program was extremely successful in driving show traffic, generating on-site sales for DuPont and creating awareness.

Westinghouse

Developed new branding platform incorporating Westinghouse name. Conducted branding audit and developed corporate positioning and sub-positioning to command substantial portion of the lighting and ceiling fan market. Developed multi-media trade and consumer advertising in addition to sales presentation for distributors. Launched the campaign in 2003 and established Westinghouse Lighting Corp. as a force in the market, enabling Westinghouse to quickly establish distribution and capture market share.

American Re

Creative development of national advertising campaigns and Annual Reports for American Reinsurance. Developed brand ad campaigns supporting leadership positioning of American Re from 1997 through 2006. Supported with trade show marketing and communicated to Shareholders through consistently creative and award-winning annual reports.

NJ Tourism

Created the perfect connection between vacationing tourists and the state of NJ. Creative team member which developed advertising theme of "New Jersey & You. Perfect Together" and the work that supported that breakthrough campaign. Program involved print, broadcast and collateral supported by various celebrities including Governor Tom Kean. Also developed advertising under this theme in support of NJ Commerce & Economic Development efforts. Campaign slogan continued for nearly 20 years.

NJ Tourism Travel Guide

Developed 2005 NJ Travel Guide-a journey of a thousand stories. In conjunction with a private publisher, developed a 148 page Travel Guidebook to New Jersey enticing visitors to journey through a state filled with thousands of attractions and memories that will last a lifetime. Guidebook was distributed to more than 1/2 million.

Valley National Bank

Thinking small makes big profits for Valley National Bank. Created multi-media campaigns built around a series of animated TV commercials to kids promoting the Valley Kids Savings Club. Supported program with print, direct mail, web design, collateral, and in-bank signage. A new visual branding style across all communications presented Valley with a fresh appeal to its customer base. This seemingly small player among banking products has stimulated growth through the opening of more than 34,000 accounts in its first 2 years.

YHD.Com

Launched successful campaign for start up YHD.com-known later as Foxton's Web based real estate start up, attempting to crack traditional residential real estate market, wanted compelling promotion. Developed comprehensive program incorporating broadcast, interactive, print, direct mail and outdoor advertising. YHD listed over 4,000 homes in three states within 1.5 years. Successful model later sold to Foxtons.

Tylenol

Oversaw development of new visual branding model for Tylenol Super Consumer family brands. Conducted communications audit and managed development of integrated visual branding model implemented across entire family of Tylenol consumer communications.