Prudential

Developed rock-solid branding across multiple communications channels for Prudential Mortgage Capital Company. Conducted interview audit with key company executives to determine needs, strategies, and program scope. Developed all-new sales support program consisting of brochures, sales sheets, direct mail, electronic media, trade show environment design, and advertising.

Du Pont

Developed and launched campaign for DuPont at international trade show. DuPont developed the world's first digital ink jet printing system and wanted to launch at the Heimtextil Trade Show in Germany. Developed trade-show collateral, signage, videos and a direct mail program and backed it with print advertising. Program was extremely successful in driving show traffic, generating on-site sales for DuPont and creating awareness.

Westinghouse

Developed new branding platform incorporating Westinghouse name. Conducted branding audit and developed corporate positioning and sub-positioning to command substantial portion of the lighting and ceiling fan market. Developed multi-media trade and consumer advertising in addition to sales presentation for distributors. Launched the campaign in 2003 and established Westinghouse Lighting Corp. as a force in the market, enabling Westinghouse to quickly establish distribution and capture market share.

American Re

Creative development of national advertising campaigns and Annual Reports for American Reinsurance. Developed brand ad campaigns supporting leadership positioning of American Re from 1997 through 2006. Supported with trade show marketing and communicated to Shareholders through consistently creative and award-winning annual reports.

NJ Tourism

Created the perfect connection between vacationing tourists and the state of NJ. Creative team member which developed advertising theme of "New Jersey & You. Perfect Together" and the work that supported that breakthrough campaign. Program involved print, broadcast and collateral supported by various celebrities including Governor Tom Kean. Also developed advertising under this theme in support of NJ Commerce & Economic Development efforts. Campaign slogan continued for nearly 20 years.

NJ Tourism Travel Guide

Developed 2005 NJ Travel Guide-a journey of a thousand stories. In conjunction with a private publisher, developed a 148 page Travel Guidebook to New Jersey enticing visitors to journey through a state filled with thousands of attractions and memories that will last a lifetime. Guidebook was distributed to more than 1/2 million.

Valley National Bank

Thinking small makes big profits for Valley National Bank. Created multi-media campaigns built around a series of animated TV commercials to kids promoting the Valley Kids Savings Club. Supported program with print, direct mail, web design, collateral, and in-bank signage. A new visual branding style across all communications presented Valley with a fresh appeal to its customer base. This seemingly small player among banking products has stimulated growth through the opening of more than 34,000 accounts in its first 2 years.

YHD.Com

Launched successful campaign for start up YHD.com-known later as Foxton's Web based real estate start up, attempting to crack traditional residential real estate market, wanted compelling promotion. Developed comprehensive program incorporating broadcast, interactive, print, direct mail and outdoor advertising. YHD listed over 4,000 homes in three states within 1.5 years. Successful model later sold to Foxtons.

Tylenol

Oversaw development of new visual branding model for Tylenol Super Consumer family brands. Conducted communications audit and managed development of integrated visual branding model implemented across entire family of Tylenol consumer communications.

Keystone Financial

Developed integrated communications for merger of 5 banks. Launched multi-media campaigns consisting of time-staged merger announcements, new branch opening support, and product advertising. Work consisted of broadcast TV, radio, print, collateral, direct mail, web design, and signage. A single visual brand featuring real customers and business owners was developed and integrated into all marketing materials.

Catholic Relief Services

Increased awareness and global contributions for CRS. Hired by CRS to reinvigorate the brand and increase national support for global activities. Developed a multi-media approach combining television, radio, print, interactive and direct mail. Brand awareness and requests for additional information increased. Despite publicized problems in the Catholic Church, donations to CRS increased.

STS Car Care Centers

Developed multi-media advertising campaign under the slogan, "It's a trust thing" highlighting facilities, service technicians, customer care, and expanded range of services. Supported campaign with Grand Opening promotions, ongoing TV, radio, and product/service advertising, indoor signage, and outdoor billboards. Program enhanced the STS brand, supported new franchise expansion and impacted business positively.

Cooper Hospital

Helped Cooper Hospital take first steps towards growing up in Children's Specialty care. Developed logo, corporate identity, and award-winning hi-human appeal brochure titled "What I want to be when I grow up." Program promoted the great potential a Children's Specialty Hospital would mean to the future of children and their families in Southern New Jersey. Successfully utilized as the first wave of marketing materials to raise awareness and funding for what today is known as The Children's Regional Hospital at Cooper.

Kennedy Health System

Revived public confidence in Hospital system. Developed multi-media advertising campaign under the slogan, "You've changed. We've changed" highlighting new doctors, new technologies, new care facilities, and improved outcomes. After 2 years, then transitioned communications under positioning-Positively Kennedy featuring Lifetime TV media, print and Outdoor promoting key physicians, facilities, and programs. Moved to TV patient testimonials fall 2005. Rounded out program with complete collateral system re-design.

Arena Swimwear

Developed a program to expand the appeal of the Arena line from the performance and competitive market to the much larger fashion consumer market. Created campaign using Olympic athletes that combined Arena's performance market positioning with their new designs. Successful re-positioning increased consumer distribution while maintaining position in competitive performance swimming/diving segments.

The Bank Of Princeton

Created initial brand positioning and bank identity. Launched opening of first branch supported with branch interior design, advertising, direct mail, collateral, grand opening event. Supported throughout year with brand building and product promotions. Ended first year with more than $60 million in deposits. Successfully opened 2 more branches with more than $20 million in deposits in first month. Bank reached $100 million in deposits in 1.5 years. Fall '08 promotion performed above projections.

St. Francis Medical Center

Rejuvenated long-standing hospital brand presence encouraging public to "Be Well." Conducted full audit of leadership teams in partnership with Management for input and planning. Developed new logo and positioning theme for hospital in all of its communications. Developed and launched NEW advertising campaign supported with Print ads, Outdoor Boards, Direct Mail, Newsletters and Inside & Outside Signage. Agency managed all media and production.

Windstreet Energy

Developed integrated communications for identity and launch of Green Energy company. Launched multi-media campaign consisting of corporate identity, advertising, business & consumer sales materials, direct mail with fulfillment materials, banner and website design, signage. A series of gift cards for "greening- your home, business, college dorm, and auto were developed and marketed through major chain department locations and online.

WithumSmith+Brown

Raised the bar for leading regional Accounting practice. Developed new visual branding with consistent appeal in style and voice for all communications. Work included various brochures, advertising, newsletters, and trade support.

The Practical Solutions Group, LLC

Help leading Pharma companies overcome the obstacles to success and growth. Launched new regulatory consulting expertise to the Pharmaceutical community. Established brand positioning, logo and identity, company brochures, "award-winning" website, trade show display and support, advertising and electronic presentation materials.

Medavante, Inc.

Remove the subjective from Drug Trial feedback . . . Advantage, the Medical field! Launched new drug trials evaluation expertise to the Pharmaceutical community. Established brand positioning, logo and identity, company brochures, corporate website, trade show display and support, and electronic presentation materials. Continue to publish Medical Conference posters and fliers.

Partnership For Drug-Free NJ

Launched multi-media positive "Food & family" campaign touting the benefits of spending time over a meal together with your teenager. Statewide campaign was featured in publications, in-store window posters, bill stuffers, grocery bags, transit and outdoor posters. Award-winning campaign was later adopted by additional state programs