Catholic Relief Services
STS Car Care Centers
Kennedy Health System
The Bank Of Princeton
St. Francis Medical Center
The Practical Solutions Group
Partnership For Drug-Free NJ
Keystone FinancialDeveloped integrated communications for merger of 5 banks. Launched multi-media campaigns consisting of time-staged merger announcements, new branch opening support, and product advertising. Work consisted of broadcast TV, radio, print, collateral, direct mail, web design, and signage. A single visual brand featuring real customers and business owners was developed and integrated into all marketing materials.
Catholic Relief ServicesIncreased awareness and global contributions for CRS. Hired by CRS to reinvigorate the brand and increase national support for global activities. Developed a multi-media approach combining television, radio, print, interactive and direct mail. Brand awareness and requests for additional information increased. Despite publicized problems in the Catholic Church, donations to CRS increased.
STS Car Care CentersDeveloped multi-media advertising campaign under the slogan, "It's a trust thing" highlighting facilities, service technicians, customer care, and expanded range of services. Supported campaign with Grand Opening promotions, ongoing TV, radio, and product/service advertising, indoor signage, and outdoor billboards. Program enhanced the STS brand, supported new franchise expansion and impacted business positively.
Cooper HospitalHelped Cooper Hospital take first steps towards growing up in Children's Specialty care. Developed logo, corporate identity, and award-winning hi-human appeal brochure titled "What I want to be when I grow up." Program promoted the great potential a Children's Specialty Hospital would mean to the future of children and their families in Southern New Jersey. Successfully utilized as the first wave of marketing materials to raise awareness and funding for what today is known as The Children's Regional Hospital at Cooper.
Kennedy Health SystemRevived public confidence in Hospital system. Developed multi-media advertising campaign under the slogan, "You've changed. We've changed" highlighting new doctors, new technologies, new care facilities, and improved outcomes. After 2 years, then transitioned communications under positioning-Positively Kennedy featuring Lifetime TV media, print and Outdoor promoting key physicians, facilities, and programs. Moved to TV patient testimonials fall 2005. Rounded out program with complete collateral system re-design.
Arena SwimwearDeveloped a program to expand the appeal of the Arena line from the performance and competitive market to the much larger fashion consumer market. Created campaign using Olympic athletes that combined Arena's performance market positioning with their new designs. Successful re-positioning increased consumer distribution while maintaining position in competitive performance swimming/diving segments.
The Bank Of PrincetonCreated initial brand positioning and bank identity. Launched opening of first branch supported with branch interior design, advertising, direct mail, collateral, grand opening event. Supported throughout year with brand building and product promotions. Ended first year with more than $60 million in deposits. Successfully opened 2 more branches with more than $20 million in deposits in first month. Bank reached $100 million in deposits in 1.5 years. Fall '08 promotion performed above projections.
St. Francis Medical CenterRejuvenated long-standing hospital brand presence encouraging public to "Be Well." Conducted full audit of leadership teams in partnership with Management for input and planning. Developed new logo and positioning theme for hospital in all of its communications. Developed and launched NEW advertising campaign supported with Print ads, Outdoor Boards, Direct Mail, Newsletters and Inside & Outside Signage. Agency managed all media and production.
WithumSmith+BrownRaised the bar for leading regional Accounting practice. Developed new visual branding with consistent appeal in style and voice for all communications. Work included various brochures, advertising, newsletters, and trade support.
The Practical Solutions Group, LLCHelp leading Pharma companies overcome the obstacles to success and growth. Launched new regulatory consulting expertise to the Pharmaceutical community. Established brand positioning, logo and identity, company brochures, "award-winning" website, trade show display and support, advertising and electronic presentation materials.
Partnership For Drug-Free NJLaunched multi-media positive "Food & family" campaign touting the benefits of spending time over a meal together with your teenager. Statewide campaign was featured in publications, in-store window posters, bill stuffers, grocery bags, transit and outdoor posters. Award-winning campaign was later adopted by additional state programs