Reinventing your brand with color

The web. Social media. Television. Print. Outdoor. Brochures. Papers. We are increasingly bombarded with information, entertainment, and noise—all in a rich mix of words, color, and imagery. The saturated media mix has become a place for synesthesia, fighting for attention, capturing imaginations, and overloading … Continue reading

StimulusBrand—Princeton Regional Chamber Ad campaign

–The Princeton Regional Chamber of Commerce [PRCC], Central New Jersey’s largest Chamber, announced today that they are launching a new multimedia advertising campaign that will focus on the Chambers regional growth and highlight the business experience the Chamber is bringing … Continue reading

BRANDING checklist

From a branding ambassador and impassioned marketer: a pass-along set (7 topics to be exact) of advice—brought to you first from Spinsucks.com—for all those considering refreshing their company or product brand: So you’ve sat down, stressed out about your logo, decided … Continue reading

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