A Stimulus Plan to Bank On

StimulusBrand recently created initial brand positioning and identity for the launch of a new bank to the Princeton, NJ community. Opening of the first branch was supported with advertising, direct mail, collateral, interior design, and grand opening event activities. Further brand building and product promotions helped end the first year successfully with more than $60 million in deposits. Two more branches were opened with more than $20 million in deposits in the first month. The bank topped $100 million in deposits in 1.5 years.