StimulusBrand recently created initial brand positioning and identity for the launch of a new bank to the Princeton, NJ community. Opening of the first branch was supported with advertising, direct mail, collateral, interior design, and grand opening event activities. Further brand building and product promotions helped end the first year successfully with more than million in deposits. Two more branches were opened with more than million in deposits in the first month. The bank topped 0 million in deposits in 1. paypal befizetés fogadóiroda 5 years.
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The Position Player: And what happens when you have one.
This book introduces “positioning” as a key element to success in business and what can happen when your team has a strategic “Position Player” on board. Through the experiences and brand cases cited by Tom McManimon, learn the value of brand positioning. Find your unique place to shine and build your game plan to win the hearts, minds, wallets, and loyalty of customers.
The Stuff That Sticks. The personal brand you already know.
See new perspectives on personal branding, the value of reinvention, and the importance of managing your brand today. Gain confidence and direction, knowing better what distinguishes YOU and, in the process, reveal the elements of a brand you already know. Yours.
