StimulusBrand recently developed integrated communications for the identity and launch of Windstreet Energy, Inc. , a renewable Green Energy company. We launched a multi-media campaign consisting of corporate identity, advertising, business & consumer sales materials, direct mail with fulfillment materials, banner and website design, and signage. A series of gift cards for “greening- your home, business, college dorm, and auto were developed and positioned for sales through major chain department locations and online.
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The Position Player: And what happens when you have one.
This book introduces “positioning” as a key element to success in business and what can happen when your team has a strategic “Position Player” on board. Through the experiences and brand cases cited by Tom McManimon, learn the value of brand positioning. Find your unique place to shine and build your game plan to win the hearts, minds, wallets, and loyalty of customers.
The Stuff That Sticks. The personal brand you already know.
See new perspectives on personal branding, the value of reinvention, and the importance of managing your brand today. Gain confidence and direction, knowing better what distinguishes YOU and, in the process, reveal the elements of a brand you already know. Yours.