StimulusBrand, in partnership with Diversity Marketing and Communications, recently developed proposals to the USDA. The agency has been contracted to implement a national multi-media public awareness campaign focusing on Fish Health. Messaging will center on Viral Hemorrhagic Septicemia (VHS) a disease negatively affecting various species of fish and encouraging better fishing habits. Media will feature print & broadcast advertising, outdoor, public and community relations, web and interactive marketing.

Additionally, a similar USDA program, Biosecurity for Birds, was submitted by StimulusBrand and Diversity with plans to reach Bird owners and keepers promoting healthy bird watching habits.