StimulusBrand secures relationship with public safety and emergency response leader iXP Corporation. With more urgency and focus on emergency response preparedness, StimulusBrand developed a new brand position and identity for iXP Corporation, headquartered in Cranbury, New Jersey. Program elements consisted of a communications plan, Identity and business papers, brochure and presentation folder with multiple industry category sales sheets, powerpoint, and a new corporate website (www.ixpcorp.com).
Additionally, public relations, advertising and direct marketing efforts are planned for 2010.
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The Position Player: And what happens when you have one.
This book introduces “positioning” as a key element to success in business and what can happen when your team has a strategic “Position Player” on board. Through the experiences and brand cases cited by Tom McManimon, learn the value of brand positioning. Find your unique place to shine and build your game plan to win the hearts, minds, wallets, and loyalty of customers.
The Stuff That Sticks. The personal brand you already know.
See new perspectives on personal branding, the value of reinvention, and the importance of managing your brand today. Gain confidence and direction, knowing better what distinguishes YOU and, in the process, reveal the elements of a brand you already know. Yours.
