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The Bank of Princeton

The Bank of Princeton

In 2010, StimulusBrand was tapped to help launch this new community bank, beginning with its logo and identity materials, signage, in-branch styling, advertising, direct mail, product brochures, and grand opening promotions as support to each branch office opening. The first year ended with more than $60 million in deposits and saw the successful openings of 2 more branches with more than $20 million in deposits in their opening months. The bank reached $100 million in deposits in 1.5 years. In 2010, MoreBank, a Korean-based bank in Pennsylvania, was acquired by The Bank of Princeton. Combined with the three branches under the MoreBank division, there now are thirteen branches total in two states.

Work Mix


Collateral Design


Media Plan

Direct Mail

Branch Opening Promotions